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What we have been working out.

Notes on automation, AI and building software, written by the people doing the work. No filler, and nothing we have not actually done.

29 September 20266 min read
How much a website actually costs in India
Ask five agencies and you get five ranges, all ending in “it depends”. Here is the version with actual numbers in it.
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28 September 20266 min read
AI agents, chatbots and automations are not the same thing
Most disappointing AI projects are a case of buying one of these and needing another. Here is how to tell them apart before you spend anything.
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27 September 20265 min read
Does a doctor with an Instagram following still need a website?
If enquiries are already arriving through Instagram, a website can feel like an expense with no job to do. There is one thing social media cannot do at all.
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26 September 20266 min read
A desktop charm with real physics that costs nothing to run
It has to feel physical enough to be worth having, and cost so little that you never think about closing it. Those pull in opposite directions.
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25 September 20264 min read
What actually goes into a wedding invitation website
A printed card is a beautiful thing and a terrible database. Here is what a wedding website has to carry, and what it can do that paper cannot.
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25 September 20266 min read
n8n vs Zapier vs Make: how to actually choose
All three do the same basic thing. What decides it is who maintains the automation, where your data is allowed to live, and how strange your process is.
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